RADIO LISTENING ON THE DECLINE

One thing that Kelly Wells takes credit for is the increase in market share KDHX has garnered (10 years ago they were at about 30 and now they are at 16), and really it belongs to two things:

People have stopped listening to FM radio and instead use satellite or streaming services, or their own mixes. 

But indie and listener supported stations have remained stable.  People don't listen to indie radio for the same reasons, and the people that listen to indie radio are not the average radio listener.

And during Covid listeners increased. 

This has nothing to do with Kelly Wells.

 Survey Says Radio Listening on The Decline - Radio Ink